Strategic Marketing With Flyer Distributors

A flyer distributor is responsible for handing out flyers for the promotion of events or venues. This type of job is also known as flyering. He is employed by a business owner for marketing of an event through flyers. They work outdoors in all kinds of weather conditions. They are placed at strategic spots to get the most exposure.

Appropriate paper dimensions

You may be wondering about the proper paper size for printing these flyers. This question comes into the mind of all business owners, especially small and medium-sized organizations. Let us discuss the different paper dimensions.

A7 size

The smallest size for designing a flyer is A7. Space is very restricted so the message should be to the point and brief.

A6 size

This is a popular choice. Space is a bit more compared to the previous one. Due to its light nature, they work out well for direct mail marketing. This is an effective method for encouraging additional sales.

A5 format

This has ample space and gives you an opportunity to explain your message. Both sides of the paper can be used for this purpose.

A4 format

Most companies choose these dimensions. Any size after this will lose its appeal for making flyers, and it will become almost like a poster. You can be creative with so much space.

DL sheet

The dimensions work out well for fitting into DL envelopes. They are suitable in case of exhibitions or trade shows where you can display your range of products in these types of flyers.

Choice of dimensions of paper

Selection of dimensions depends on what purpose you are planning to use it. You may plan on using in an upcoming trade show or sales promotion. Start to think of the length of your message and then decide on the size of the paper.

Advertise New Product With Flyer Distributor

How do you plan to advertise for your new product? You can begin your advertising campaign with flyers. It is one of the cheapest and effective ways. The flyer distribution service is involved in the distribution of flyers to various locations of your choice. They help in the growth of your business by spreading your sales message to a wider market. It is similar to any marketing strategy. Flyer distribution in different formats will help you in building awareness for the brand.

There are various methods of producing flyers. The two most useful ways are offset and digital printing. Flyers distribution Singapore uses both these methods. You can get a better idea by having a look at their website flyer.com. Let us discuss some of those methods.

Offset printing

This type of method utilizes aluminum plates for transferring image on a rubber blanket and then rolling that image on paper. There is no direct transfer of ink on the paper. Large quantities can be printed in a cost effective manner. High quality, professional look may be attained.

Digital printing

This procedure does not utilize plates. They make use of liquid ink. If each piece to be printed needs variable data, then this may be the only option. This requirement cannot be satisfied by offset printers. The advantage of this method is that printing is possible only of the amount required. You will be able to print lower quantities.

Choice of method depends on the nature of project

Depending upon your requirements, the printing method has to be chosen. When you require prints in bulk, or you need a specific Pantone color then offset is the only choice. If you need a small run then digital is the solution. Your requirements should be accommodated with either of those two methods.